Unleash the real power of your Google Analytics account and get your business performing smarter!  Introductory and Advanced level workshops to help you get the most out of your Google Analytics data.

What you'll learn:

• How to stop drowning in data and start making informed decisions
• How to tackle your business critical questions with Google Analytics 
• To understand how your marketing activity is really performing
• To prioritise your online spending towards those areas offering maximum gains or savings
  

Why these seminars?

• Approved Google training, delivered by internationally renowned Google Analytics Authorised Consultants
• The opportunity to explore your burning Google Analytics queries
• $50 AdWords advertising credit*
• USB thumb drive with all seminar materials  
• Other Google goodies

*Credit will be given to attendees who register at least 7 days before the seminar date.

Who should attend?

• Web analysts
• Marketing managers and directors
• Marketing account handlers
  
• Business analysts
• Web managers
• Business owners
  

What to do next:

Google Analytics Introduction and Advanced Implementation seminars are offered on back-to-back days so that you can continue to build on your learnings.

You can take one or both classes - taking both classes is useful if you want to learn what Google Analytics is and also how to fully optimise it for your own business.

Book now! And if you have any questions or would like further details about the seminar please email info@highlandbusinessresearch.com or call (01463) 729314.

Day 1: Introduction & User Training

If you are a current Google Analytics or AdWords customer, and you want to learn about how to track/monitor your website and campaigns, this seminar is for you.  It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and how to use Google Analytics data to drive your business decisions.

Google Analytics Introduction and User Training is full day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. You will leave with a better understanding of how Google Analytics works and what tools and reports would best serve your business needs.

Day 2: Advanced Technical Implementation

Google Advanced Technical Implementation is the second course that we offer in the Analytics seminar series. While this is a more "technical" seminar than the Intro course, the materials are delivered in a way that everyone will understand. In other words "we speak human".... 

We have found that past attendees with responsibilities in the areas of; marketing, business analyst, web development and sales have benefited from this seminar, as well as more technical staff like web managers. We will review some fundamentals and then go into advanced topics with a ton of tips and tricks so you leave with action items to implement immediately.

Outline of the Two Days (attend 1 or both)

About your seminar leader, Vicky Brock

Vicky is passionate about helping organisations  drive effective web, marketing and communications strategies online.

She is a Board Director of the Web Analytics Association, the professional body for those working in understanding and optimising online experience.  Additionally, Vicky is Associate Lecturer in Web Analytics for the University of British Columbia, Course Director of eMarketing and Web Value Optimisation for the University of the Highlands and Islands and a trainer in online understanding and measurement for the WAA, delivering web analytics training across North America and Europe.

She speaks at conferences internationally about online customer interaction and web analytics.  Vicky is Director of Web Analytics for Google Analytics Authorised Consultants, Highland Business Research. 

Cancellation Policy

Cancellations can be made up until 10 days prior to the scheduled event date and may incur a cancellation fee. Cancellations made within 10 days of the event date will be credited towards future events, however no refunds will be issued. Substitutions will be accepted any time prior to the commencement of the event. All registered attendees will be notified via email and receive a full refund of their course fees in the event of a cancellation.

If you have any questions or would like further details about the seminar please email info@highlandbusinessresearch.com or call (01463) 729314